I COULD HAVE WRITTEN THIS BUT NOT AS GOOD!

This is an excerpt from a article by Silvie Fortin that I received from her in a training article. She hit the nail right on the head about the time I was preparing to write about these things because they were happening to me. Matter of fact I just closed a credit card account to stop a recurring charge that they told me for three months would be stopped. I will let her say it.

“Things like: “If someone asks for a refund, ignore their request and if they write again, pretend you never got the first one.

Most people forget they asked and our refund rates will drop accordingly” “If someone cancels their subscription to our autoresponder, re-subscribe them manually.

Don’t worry, they probably won’t even notice” “We have a telephone number for people to call and cancel their subscription to ___product name___, but don’t worry about it. Ignore those messages.

If they really want to cancel, they will send an email, but take your time on those. Most people forget they asked to cancel until at least 3 more months have passed.” “Don’t process any refunds. We’ll handle it internally” (NOTE, these particular vendors were complete assholes and never processed a single refund internally or otherwise)

“I know the marketing technique in ___ebook name___ is crap, but who cares?
It still makes me over ___$$$___ per day and the truth is, less than 20% of our customers are smart enough to figure it out””

Silvie, thank you for saying it like it is and to help others have a better life on the web.

Bob